Package design can communicate benefits in a subtle way through the use of colors and evocative graphic designs that represent soothing or energizing qualities or make your products stand out because of their distinctive look. Consider the image you want to portray-your brand message-and design packaging that relays that message. The emotional appeal of packaging is a powerful sales tool. Street fairs and flea markets, particularly in tourist areas, are great ways to market your body oils to a wide audience.ĭesign your packaging. A mix of venues, including your own website, eBay, street fairs, flea markets and stores such as boutiques, natural foods markets, spas and beauty supply stores, would serve to expand your retail footprint. Research the venues where you can sell your products. With so many small vendors of aromatherapy oils, massage oils and soaps, it is important to find a way to differentiate your products. This will help you develop a product line that differs from the competition and give you hints about your target customer's buying habits and potentially successful venues for selling your products. Research the demographics, psychographics and ethnographics of your target market.
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